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Why multivariate testing is not always possible?

The one-factor-at-a-time method (or OFAT) is a method of designing experiments involving the testing of factors, or causes, one at a time instead of all simultaneously. Prominent text books and...

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Data Presentation Tips: Keep it Simple

This is not another meaningless data presentation tips, this is THE data presentation tips post. These are the 3 tips that I use on a daily basis to present my data driven recommendations. Here we go,...

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Don’t ever present percentages of percentages

Add this to your rule-book, do not ever present percentages of percentages. It is very hard for people to get a real concrete sense of what is going on....

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